About Us

Our History

  • 1969 – Jim and Jackie Petrov began selling insurance out of their home in Tremont, Illinois.
  • 1988 – Jim and Jackie opened Petrov Insurance Agency in Tremont, Illinois.
  • 2003 – Bill Lawrence joined the Petrov team and became a partner.
  • 2005 – Jim, Etta, and Bill formed P/L/R insurance.
  • 2010 – PLR Insurance purchased two additional agencies in Pekin and Bloomington.
  • 2019 – Jim Petrov retired after almost 60 years in the business.

Why do business with P/L/R Insurance?

Unlike a captive, or direct insurance company who only offers their own proprietary products, our agency is 100% independent of any one company. Many insurance consumers don’t fully understand just how important that really is.

When it comes to something as important as insurance, it’s imperative that you work with an agency who has an in-depth knowledge of multiple insurance products, companies, and guidelines — not just one.

At the end of the day, what separates one agent from another, is their ability to proactively service their policy holders, and their knowledge of the insurance industry, products, and different situations that may present themselves to their clients.

Independent Agent Vs. The Rest

Here is a quick comparison of the differences between an independent agency like us, and the various other types of companies that are out there:

insurance agency Bloomington IL

If you’d like to get started with a complimentary quote and/or policy review, we’d be happy to help you any way we can. Simply complete the fields below to get started online in a matter of seconds.

We appreciate the opportunity to help you, and look forward to servicing your insurance needs! Feel free to call us directly if you have more detailed questions.

Request Your Proposal Here

Are you ready to save time, aggravation, and money? The team at PLR Insurance is here and ready to make the process as painless as possible. We look forward to meeting you!

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