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About Us



Our History

1969 - Jim and Jackie Petrov began selling insurance out of their home in Tremont, Illinois. 

1988 - Jim and Jackie opened Petrov Insurance Agency in Tremont, Illinois.

1994 - Etta Reed joined the Petrov Insurance team.

2002 - Etta became a partner.

2003 - Bill Lawrence joined the Petrov team and became a partner.

2005 - Jim, Etta, and Bill formed P/L/R insurance.

2010 - Jim, Etta, and Bill purchased two additional agencies in Pekin and Bloomington, Illinois.


Bill Lawrence, President P/L/R Insurance

Bill Lawrence was featured in The Financial Focus, a monthly video series featuring some of the most prominent experts in McLean County on topics of financial services.  P/L/R is honored to have been chosen to represent insurance coverage in this recent episode.  Watch this special segment where Bill shares his history and the philosophy of P/L/R Insurance!



In addition to the spotlight on our President and P/L/R, the full interview by Krista McBeath is extremely enlightening on the importance of personal insurance and how suitable insurance is used to protect from a potentially devastating loss. The full Financial Focus on Insurance Protection episode can be accessed at www.mcbeathfinancial.com.
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